Week 35: The Sunk Cost Trap
Letting Go of Lost Causes
We’ve all been there. You pour time, money, and energy into a project, relationship, or goal—and even when every sign points to failure, you stay the course. Why? Welcome to the sunk cost trap.
The sunk cost fallacy is our tendency to continue an investment (money, time, or effort) despite poor prospects, simply because of what w…
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